Ken Lovelace

Real Estate Advisor

Watersound Real Estate

Relax you're home.

About

Our Team

Our brokerage is directly supported by The St. Joe Company, which has been a major force in shaping Northwest Florida since 1936. From master-planned communities to luxury resorts and commercial development, they’ve built the lifestyle that draws people here, and we’re proud to be part of that legacy.

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Watercolor Community

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Rosemary

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Watersound Origins Community

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About Ken Lovelace

Ken Lovelace has been immersed in South Walton real estate his entire life, with his family active in the local market since 1983. Growing up on 30A and spending decades working in the area, Ken offers clients a level of firsthand knowledge that goes far beyond market statistics. He understands not only property values, but also the lifestyle that makes this stretch of the Gulf Coast one of the most desirable places to own a home.

With more than 20 years of experience representing buyers and sellers in high-end coastal communities, Ken is known for his steady guidance, strong negotiation skills, and ability to keep complex transactions moving smoothly. His clients appreciate his calm, personable approach and the confidence that comes from working with someone who has seen every kind of market — from fast-moving seller markets to more selective buying opportunities.

Ken specializes in second homes, vacation properties, and primary residences along 30A and throughout South Walton. Whether helping a family find the right beach house, a golfer find the perfect community, or an investor identify long-term value, he focuses on understanding how each client wants to live, not just what they want to buy.

From beach access and coastal dune lakes to golf courses, restaurants, and neighborhoods that fit different lifestyles, Ken acts as a guide as much as an agent — making sure his clients feel informed, comfortable, and confident every step of the way.

When he’s not working with clients, Ken enjoys golf, time on the water, and everything that makes life along 30A special, which gives him the same perspective many of his buyers are looking for when they decide to make South Walton part of their lives.

Areas We Cover